About winner plus food

Winner Pet Food Solution was established in 2003 by Toni Testa as a company specialized in the production of professional dog feed “Made in Germany”. In 2007 the company becomes one of the leaders in the pet food industry both in Europe and worldwide, from Tenerife to Hong Kong, with a commercial area of 27 suppliers located in 12 countries.

In 2014, during Interzoo, world’s biggest trade fair for the international pet supplies industry, Winner Plus presents, with great pride, its new wet feeding line for dogs and cats and the exclusive holistic line.

Our mission

All along Winner Plus produces, with great care and commitment, high quality feed, paying major attention at the research of raw materials, putting the production constantly under strict controls, in order to guarantee a natural, nutritious product respecting nature.

The health, well-being and vitality of our animal friends depends from a correct and healthy feeding, assuring this for you is our daily goal.


A wide set of high professional products of complete and complementary feeds prepared with attention and passion, using raw materials100% natural, that follow the km 0 philosophy, selected and processed in order to obtain the highest quality, respecting the FSSC 22000 standards and made without chemical coloringsflavorings and aromas.


A pet’s health comes from its correct nutrition, for this Winner Plus products don’t present traces of GMOsoy (assimilated up to 70%) or wheat. This guarantees the highest quality of a healthy, balanced, digestible and hypoallergenic product.


The high quality of raw materials are carefully processed and checked as done with human feed quality standard, respecting FSSC 22000 certification that establishes the necessary conditions to ensure the best quality feed.
The production chain is constantly subjected to strict controls.

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